Two years ago, a Kickstarter crowdfunding campaign launched a company called Rumpl that’s now a full-fledged brand operating 365 days a year selling its products to customers all over the world. Their company’s next quest was to find a perfect blanket that was the homewear equivalent of their outdoor gear in terms of its performance, warmth and durability. Instead, they found shelves in home supply stores filled with boring, repetitive patterns inside plastic zipper bags. Rumpl did the research and noted that over the last decade, the fashion industry has undergone an explosion of performance fabrics, thanks to the innovations that modern textiles have brought to everyday use. But that exciting level of transformation that redefined fashion was sadly lacking in the home goods industry.
Rumpl co-founders Nick Polinko and Wylie Robinson didn’t go for that. They believe that the textiles that show up in homes should meet the same performance standards as the textiles that are used for outdoor activities. The result of that philosophy, Active Homewear, is the perfect blend of everyday performance and comfort.
Their successful first enterprise is what led them to a second crowdfunding project, the Super Fleece blanket. The fleece blanket that they’ve developed takes the timeless comfort of a blanket and enhances it with modern advances.
Wait a minute. Blankets just are. Since when is product design a feature of a blanket? What’s a blanket got to do with performance? Sounds intriguing, doesn’t it? If you’re thinking that there’s nothing wrong with your blanket or comforter, that’s because you’re seeing it the way it’s always been rather than the potential of what it could be. The traditional comforter uses cotton duvets and down feathers, which aren’t washable. What happens to something that’s not washable? Exactly—it retains odors. And what happens if something is spilled on it? That permanent stain becomes part of the comforter’s pattern. And what’s the pattern of your favorite comforter? Squares or diamonds? So now you can see why change is long overdue. The Super Fleece comes in several beautiful colors, and Kickstarter contributors are able to design a color combination that suits your style.
The Super Fleece, a modern, high-performance comforter, features beautiful organic patterns made with the same materials found in technical Activewear. These materials are specifically designed to keep you dry and comfortable. Rumpl’s second offering takes what the company learned from its first campaign and applies the same rigorous attention that Rumpl is renowned for. Judging from the success of the campaign so far, which has brought in over $170,000, well above the original $15,000 goal, a lot of people are eager to sample homewear that’s designed to feel just like your favorite hoodie.
The Rumpl team, a group of designers who enjoy spending free time out of doors, has grown to four full-time employees who share a passion for design, outdoor experiences, and the creation of great products. The team combines over 40 years of experience in the creation of high-performance consumer goods made from advanced materials. Get ready for slumber on a whole new level with the Super Fleece blanket.