Kids are born learning. From the moment of birth, they’re launched into a wild sensory jungle of stimulation. As they develop, they master those first few steps and before long, they’re learning to ride a bike. They go from staring at their fingers in fascination to turning those fingers into tools that master iPads without missing a beat. But for many parents, the leap from self-awareness to gadget addiction bypasses some of the important educational stops along the way. Maxim Ronshin, a Ukrainian serial entrepreneur and father of two children, has found a way to combine his ability to successfully create mobile business and entertainment solutions with a way to bridge the digital divide and help kids learn. ABC, Talk with Me! refocuses children’s attention by stimulating their interest in learning new things. A Kickstarter crowdfunding campaign will make this “digital to tangible” enterprise a successful learning experience.
The concept is to make physical toys fun, entertaining, and educational for post-millennial technokids who have acclimated to the world of apps with a voracious appetite for learning and communication. Partnering with Dmitry Malseenka, an inventor and IT wizard from Belarus, the pair promoted their idea at Trento, Italy’s human accelerator competition. Malseenka, who invented the SProtect technology using special marks and mobile software to protect against counterfeiting, and the team developed a new mobile app that, by using augmented reality technology, improves memory, attention, reading, speaking and the perception of word pronunciation through studying foreign languages. ABC, Talk with Me! has already garnered positive feedback from linguistics experts, teachers, and parents.
Crowdfunding support to raise $5,000 by December 23 will steer ABC, Talk with Me! to success. Here’s how it works. Level 1 is the simplest level for a young child. An ABC block is positioned near the camera of a cell phone or tablet held by a parent/teacher, or on a stand. The ABC block shows up on the screen as an image of an object that starts with the specific letter; the letter and the object are spelled out. As the child learns the letters and how to pronounce them, he or she is able to name words that start with those letters. By Level 6, the student is assembling a combination of ABC blocks that matches the image on the screen; joining the ABC blocks with the letters C, A, and T will bring the image of a cat on the screen.
For young fathers Malseenka and Ronshin, their mission is to lay the foundations of literacy from childhood. Gone are the days when one language sufficed for world commerce and communication. The ones who prosper in their careers are going to be those whose language skills cross geographic borders. Imagine if children can develop into multilingual adults through educational play. The dads want their children to get a superior education that leads to a good-paying, fulfilling career.
All the parents in the world who are concerned that their children are never going to learn or earn enough to live on their own can consider the advantages of ABC, Talk with Me! to build the future from the bottom up. Invest in the education of tomorrow’s workforce by supporting this project.