Maybe it was Patton’s tanks, or Ike’s D-Day planning for the invasion of Normandy. Maybe it was the stamina of long-suffering Londoners who stood up to the Luftwaffe during the Blitz, or the determination of the French Resistance battling the occupying Nazis; or the home front victory gardens and Rosie the Riveter. Winning World War II was a concerted effort on the part of many people. But if you ask the troops, they’d surely say that they couldn’t have done it without Betty Grable, Jane Russell, and Rita Hayworth. These ladies never manned a battle station or wielded a weapon, but the soldiers who defeated the Axis powers went to war inspired by the beauty of the pin ups.
Pin up is an art form that transcends time. The icons of beauty whose faces and figures adorned military barracks defined an era. Soldiers might have gone to war to fight for truth and freedom, and they cherished the letters they received from the girls next door, but the pin-ups embodied a motivation all their own. Sweet and sexy, and somehow innocent despite the come-hither looks, the women were all about empowerment, even in an era when the ladies had not yet defined equality in a man’s world. Confident in their allure, the pin ups were ready to meet the world on their terms. Rio Designs wants to bring that era to the modern woman with the Pin Up Collaboration Calendar, a classic nostalgic rendition of beauty and art with model Debbie Abazia evoking the fashion, makeup, hair and design of that bygone era. While the calendar will give a nod to contemporary technology by appearing in a digital format, the primary focus will be on the print version, just as it was in the glory days of the pin up.
Love for Pin Up is a project by Rio Designs founded by Christine Feldmann. Rio Designs is a division of a public relations/graphic design/fashion production development team working in collaboration with model Debbie Abazia and photographer Rebecca D’Amato to complete a venture that shows a passion for art and fashion photography. The high quality, full-size, 12-month, perfect-bound color calendar will bring back the vintage fashion classic of yesteryear.
Together they’ve built an Indiegogo crowdfunding campaign to raise $5000 by May 4. The Rio Designs Collaboration Calendar Project, a high-end small business, has a strong global recognition that showcases breathtaking pin-up images that capture the classic style of Debbie Abazia. Debbie’s collaboration with Rio Designs has helped to inspire both men and woman with the beauty of eco-green fashion. Her clients include Clairol, Contemporary Bride of NJ Magazine, Naturalizer Shoes, Vasoline Intensive Care, Hip Chick Purses, and numerous others. Modeling is one of her creative outlets, but other specialties include market development, trade shows and promotions, dance and stage performance, and Photoshop.
In honor of the calendar’s debut, Rio Designs will issue the VW Classic Beetle Creative Design Photograph Album that features an array of stunning pin-up images that accompany an article about a personal pin-up life experience.
The crowdfunding support will help with the printing costs, a major expense when printing a calendar. The rest of the funds will be used to pay for the photography, graphic design, and the other costs connected with the project. The project is not only looking for donors who will provide financial help, but who will also spread the world through popular social media. The money raised is important, but so is the anticipation for this unique project, as the pin up returns.