Nina B Roze is a company that currently has a crowdfunding campaign through Kickstarter for their activewear. The “Heart Butt” apparel on the Capri’s is designed to help lift the body and allows the person not to sit on a stich seam when practicing yoga or stretching. The lift is not only a modern fashion it allows the body to breathe easier and stays cool it also fits any activity style from low to high impact activities. The sports mesh also helps keep women dry as they work out by wicking away moisture keeping you dry, while it helps use the natural cooling mechanism of your body to help keep cool. Outfits also come in an assortment of different colors to where women can find what matches with them and are proud of their looks. With the different colors as well it allows your work out outfit to be used with different outfits and underwear without changing or minimal changing. The inspiration to her collection comes from the Victorian Era which reflects in the style of her outfits. She also dreams of a seaming that accentuates a woman’s curves and shapes that create movement during practice. This kind of apparel allows the cloths to work with a woman’s natural shapes as she practices her activities.
Nina Berenboym has the goals with this crowdfunding that it helps promote awareness to a small company in the United States as well as to provide the much needed materials for the cloths. After she had completed her degree she had started by designing collections for Young Contemporary, Junior, and Tweens. Her work can be found in clothing stores such as Neiman Marcus, Bloomingdales, Macys, Target, and Kohls. The acceptance from reputable companies helped inspired her to make her own that can focus on her designs. She defines her mission of the company as “Look radiant while maintaining your balance and energy throughout the day” with cloths that work with you she is able to meet this mission. Why the amount that was chosen Nina B Roze also explains as the company has no marketing and it will help the company fund a marketing department as well as a new website where they wish to be able to show new fabrics, prints, and ideas for the upcoming year. The support from the crowdfunding campaign will also show her the support that the public will have for her next line of apparel. This is important as Nina Berenboym has her productions in Los Angeles and will define the level of help that needs to be hired and supplies that are needed to meet the demands. Outfits that have been made already by Nina Berenboym have been featured in thirteen different magazines, websites, and news reports.
By reaching her goal Nina Berenboym can set new goals as she will have her production set up to where she can look at adding different styles of cloths with the same mission and goal to the market. This can help promote an active life style for women no matter what kinds of demands that is on them. This kind of flexibility in clothing promotes a feminine empowerment and equality due to fewer restrictions.