Northern Virginia Cryotherapy Leaves Pain Out in the Cold
If cryotherapy is good enough for James Bond, then it’s worth a shot for the rest of us. Actually, it’s actor Daniel Craig, the current Bond, who used whole body cryotherapy to maintain his 007 physique for Skyfall, the latest Bond film featuring the strong, suave, unstoppable uberspy. What is cryotherapy? Whole-body and localized cryotherapy treatments have gained popularity in European spas, clinics, medical facilities and training centers. Cold therapy users have discovered that two-three minutes in the minus-264 degree cryotherapy chamber help to relieve muscle and joint pain, improve sleep, increase energy, and alleviate psychological stress. Athletes noticed a substantial decrease in the amount of time their muscles needed to recover from stress injuries.
“Cryotherapy: Live Longer and Feel Pain” believes that a holistic solution like this, with the potential to ease so many physical ailments, needs to be available to more people. That’s why Melvin Williams, founder of Northern Virginia Cryotherapy, has mounted an Indiegogo crowdfunding campaign to raise $250,000 so that Northern Virginia Cryotherapy can break into the market. The crowdfunding money will be used for the usual start-up expenses including labor, materials, and marketing. Here’s how Williams explains it: “Everyone is familiar with the over-the-counter topical medication IcyHot’s ability to provide temporary relief from pain.” Cryotherapy is an advanced scientific version of that pain-relieving process.
Other possible benefits of the therapy include easing muscle tension; boosting metabolism to aid weight loss; increasing collagen production which reduces cellulite and signs of aging; raising endorphin levels; creating an anti-oxidant effect which prevents osteoporosis and slows the aging process; elevating testosterone levels in men; alleviating the symptoms of multiple sclerosis; and relieving insomnia, migraines, asthma, and gout.
Something like this that has the capacity to empower the body to employ its healing mechanisms, has the potential to change our concept of wellness. That’s what it did for Williams, who was skeptical when he first tried a cryotherapy chamber in Dallas, Texas. Williams was diagnosed with non-Hodgkin’s lymphoma in 2013. He went into remission after eight months of aggressive chemotherapy, but suffered from a side effect from one of the prescribed drugs that caused peripheral neuropathy on his feet and hands. He learned that prolonged sensation loss in the nerve endings can cause the patient to have a loss of motor function in the afflicted area. He tried a few other treatments, but the neuropathy continued.
Williams, a veteran who served in Afghanistan, found that cryotherapy worked where both traditional and unconventional therapies failed. He opened his small business in the heart of the community because he believes that a veteran who served his country in war time should also serve his neighborhood in peacetime. In addition to its healing capabilities, cryotherapy also offers encouraging possibilities for athletes. Former marathon medalist Alberto Salazar, now an Olympic coach, used whole-body cryotherapy for his athletes. The world’s fastest man, Usain Bolt, sought relief from a back injury so that he could continue his winning ways and compete to his utmost capacity at the 2012 London Olympics. Athletes who entrust their record-breaking reputations to cryotherapy make a convincing argument that cryotherapy chamber can banish pain to the deep freeze.