Against the Grain Sunglasses II, The Story Continues
A successful crowdfunding campaign that achieves its goals by delivering on its promise to make a quality product is like a really good movie that was such a hit, audiences are demanding a sequel. What makes a sequel, or a follow-up campaign, especially popular is the fact that the customers already know who has the starring role.
You can think of Against the Grain Sunglasses that way. Reid Lawson is proud of the enthusiastic crowdfunding support from his company’s first campaign that made it possible for them to remodel their website in order to improve the customer experience online. The Toronto-based start-up business now has one production collection that’s sold online, and thanks to its popularity with the customers, ATG Sunglasses anticipates expanding its catalogue. These eco-friendly sunglasses were so popular that the company was named one of BlogTO’s “Ten Upstart Fashion Brands in Toronto for Spring 2015.”
With more than two weeks to go until the campaign ends. ATG Sunglasses has almost reached its Kickstarter goal of $814 USD. The money from this second campaign will expand ATG Sunglasses’ product line so that customers have more buying options, and also increase volume on future orders. In order to start selling their product in retail stores and brick-and-mortar locations, the company will use some of the funds from this campaign to merchandise their very successful product.
ATG Sunglasses believes that companies have the responsibility to preserve the planet. All ATG Sunglasses are lightweight, durable, and polarized with complete UV400 protection. Maintaining these high standards, along with the requirement that their sunglasses must be made from all natural or recyclable materials, makes the research process for these accessories both expensive and extensive. The frame for the Muskoka Dark Grain collection is made from bamboo with a dark wood grain finish. Lenses come in black, blue, green, orange, and purple. If you’re tired of wearing sunglasses in the summer heat that are so heavy, they feel as if your face has started its own weight regimen, you’ll love ATG Sunglasses, which are so light that they float! The case for the sunglasses is made of lightweight wood and completely shields the sunglasses, with a unique shape that allows you to protect other small items if you’re streamlining what you need to take with you for a day at the beach.
ATG Sunglasses has partnered with The Carbon Farmer, a Canadian company, to sustain their pledge to give back. For every pair of sunglasses that is sold online, the company will donate a tree to be planted in Canada. By doing this, the partners have committed their business plan, along with profits, to supporting a sustainable environment. As BlogTO explains it, “Each pair is ethically made from 100% bamboo and comes with the reassurance of wearing something that supports the preservation of Canada’s forests and wildlife.” You have the option of personalizing the tree that will be planted or dedicating it to someone else. Another reward, the Against the Grain Sunglasses tee-shirt which carries the company logo on the front, is soft, comfortable, and made from 100% cotton.
In addition to supporting a campaign for a product that’s attractive and supportive of the environment, you’ll have the satisfaction of knowing that you’re doing the right thing. ATG Sunglasses calls it “looking good while giving back.” Enjoy the sequel—part two is about to get underway.