The Help Machine exists to make entertainment that people love, to help artists earn a living, and to fund scholarships and programs that help autistic adults. But with their Indiegogo crowdfunding campaign, they’re engaged, along with two furry, fuzzy, characters named Bobidoo and Kwiddle, in an effort to raise $650 to make a cover of the song Save it for Later, originally recorded in the 1980s by The Beat.
Bobidoo and Kwiddle, who, judging from their appearance, share DNA with a branch of the Muppet family, live in Brooklyn, New York with their pal Effdot. Effdot, Ernio and Michael, who collectively comprise The Help Machine, are dedicated to education, emotional health, and being funny for kids and adults all over the world. But they’re also in the business of making people laugh and, instead of being bombarded with sad stories, they want to, as Effdot explains, use art “to make the world a little better.” If you never thought of music as being a source of humor, you need to take a look and listen at Bobidoo and Kwiddie. Bobidoo has diligently been playing the piano and practicing his singing, which has inspired Kwiddle to beg for donations to the campaign so that he doesn’t have to constantly listen to his friend rehearse.
A lot of great songs came out of the 1980s, and now there’s the opportunity for one of those songs to entertain and educate at the same time. The purpose of recording the music single and filming a music video is to find out if people want to hear the duo sing and play music, and if they like them enough to want to hear more. The Help Machine says, “The world can be awesome, in spite of its flaws.” Bringing the awesome to the musical endeavor is the crowdfunding community, and as the song and video become part of The Help Machine’s content library, supporters will have the satisfaction of knowing that they’re also a help machine to make the world a better place.
The crowdfunding donations will be used for the following:
- Merchandising rights which give Bobidoo the right listeners can download it
- Soundmixing to pay to have the song professionally mixed
- Music video meals, transportation and crafts to provide food for the people who are involved in making the video (Bobidoo and Kwiddle don’t eat much but musicians get hungry!)
- Professional fees to Indiegogo and PayPal
Campaigner Fred Chong Rutherford has been working on the Internet since the late 20th century in various ways that include digital production and project management. During that time, he’s had the opportunity to work with many very talented, smart people and clients that include Amazon.com; Nintendo of America, EA, Tetris Online, NBC Universal and Xbox.
In exchange for crowdfunding support, supporters will receive song downloads, early access to the video, along with exclusive, one-of-a-kind customized digital content. Funding that surpasses the $650 goal will be used to help with paying the artists who are part of the project.
If the campaign is successful, The Help Machine would like to make a full EP with more cover songs. Success will also help fund scholarships and autism services.